The auspicious time signifying the Third Day of Unending Love, Success, Joy and Prosperity, Akshaya Tritiya is celebrated festival of Hindus and Jains. This day holds a pious place in the hearts of people across India for various reasons. Be it married or unmarried women and men, Akshaya Tritiya is celebrated since ages by fasting and performing charity and puja. Odisha marks the commencement of kharif season with paddy sowing, along with the beginning of festivities surrounding Rath Yatra at Jagannath Puri Temple. The farmers and their organizations rejoice through ceremonies and puja, worshiping Mother Earth and all the farm equipment on this auspicious day.